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Wednesday, 23 January 2013 • 19:27 • 0 Sweet hearts 
HISTORY OF CINELLI
Cinelli was founded in 1948 by Cino Cinelli (born Montespertoli, Italy, 9 February 1916, died 20 April 2001), a former professional road racer and president of the Italian Cyclists' Association. He was a professional racer from 1937 to 1944, winning Milan – San Remo in 1943, the Giro di Lombardia in 1938, and the Tour of the Apennines in 1937. He started a company under his name in 1948.
Cinelli was the seventh of 10 children, the son of a small landowner near Florence. He became interested in bicycle technology after mechanical failures in races. Failure to interest manufacturers with his ideas in 1946 led him to start his own company. His brother Giotto was making steel stems and bars in Florence and Cinelli moved the business to Milan, centre of the Italian cycling industry. He made stems, bars and frames but depended on wholesaling for other companies. By his retirement, Cinelli's own goods were half the business. Stems and bars were 80 per cent of Cinelli's own sales.
Cinelli moved to alloy production in 1963, later than other manufacturers because he was concerned about strength. Annual production of alloy stems and bars rose from 5,000 in the 1950s, to 7,500 in the early 1960s. By 1978 the figure was 150,000. He made no more than 700 frames a year. In 1974, he designed an aerodynamic bike on which Ole Ritterbroke his own hour record. The staple product was the Super Corsa road model made from 1947.
TRADE MARK
The Cinelli head badge was originally hand-painted. Later, it became a decal. The design featured a knight's helmet, inspired by a family heirloom, with a red lily - symbol of Florence - and a green serpent, symbol of Milan.
CURRENT & COMPANY OWNERSHIP
Cinelli recently teamed up with San Francisco based MashSF to create the popular "Cinelli MASH" frames, which are widely used in the fixed-gear culture.
The presidency of the company passed to Antonio Colombo, owner of Columbus tubing, in 1978. In 1997 Cinelli became a division of Gruppo SpA.
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